Actions
  • Title
    Guinness Advertising Posters Park Royal
  • Reference
    GPR/MK02.01
  • Date
    1929 - 2005
  • Scope and Content
    Series of advertising posters in the United Kingdom advertising Guinness Stout. In 1929 the Company began advertising for the very first time and employed an advertising agency in London, S.H. Bensons to begin Guinness advertising. Following the first press advertisement, the Company quickly began advertising in poster formats. Bensons, employed the artisit John Gilroy who was the main artist responsible for Guinness advertising while in the employment of Bensons. Following a visit to the circus one day, Gilroy was greatly inspired by the animals performing and began using animals in Guinness advertising. Many advertising campaigns used several slogans, from the 1930s - 1950, including 'Guinness is Good for You', 'Guinness for Strength', 'Opening Time is Guinness Time', 'Have a Guinness when you're Tired'. Guest artists on occassion created posters for Benson, Abram Games ((GPR/MK02.01/0012) and Tom Eckersley (GPR/MK02.01/0013). In 1966 Bensons issued a commemorative poster released on the 900th anniversary of the Battle of Hastings (GPR/MK02.01/0019). In 1969 the advertising account moved over to J. Walter Thompson (GPR/MK02.01/0023 - 0051). In 1982 (Allen, Brady & Marsh) won the Guinness account for advertising in Britain and launched the "Guinnless" campaign 1983-84, this campaign successfully challenged drinkers to reassess Guinness Draught (GPR/MK02.01/0052). Guinness Advertising posters Park Royal. In 1985 Oglivy and Mather took over the advertising account and launched the Genius campaign (GPR/MK02.01/0055). In 1998 AMV-BBDO (Abbott, Mead, Vickers) and the account has remained with this agency to the present day (2010). took over the advertising accounts. In 1928 the Company established an advertising department in Dublin (GDB/SA01.02) and an advertising office was established in London, with the responsibility of administering Guinness advertising in Britain. Park Royal Archive codes marked with 'L.' are from the Livingstone Collection.
  • Extent
    223 items and 6 sub-series of 115 items
  • Level of description
    series